Would you know Real Estate Strategies that make you successful? The data revolution has finally come to real estate, and today, nearly everyone has access to the same information. So, how do you create an impact and stand out in a crowded marketplace? Turns out, your listing strategy can make or break your agency. Are your agents following the best practices for creating their listing strategy? If you’re ready to win more listings, here’s a list of 7 listing techniques to share with them.
HIRE A PROFESSIONAL PHOTOGRAPHER.
Far too many real estate agents still rely on low-quality images taken on their (or their clients’) cell phones. It doesn’t impress online shoppers, and it makes your brand look unprofessional. Hiring a professional photographer is the easiest way to get gorgeous images for your listing.
HARNESS THE POWER OF VIDEO.
You don’t have to be a tech genius to get started with video. For example, agents can create slideshows of photographs that act like a virtual tour of the home. The next step would be filming inside the home. Some enterprising realtors even use drones to capture aerial footage of the property and surrounding areas. Video ads perform especially well on Facebook and YouTube.
BE PRESENT AND ACTIVE ONLINE.
It’s one thing to have a social media page; it’s another thing to actually update it frequently enough to be effective. The same goes for having a real estate blog. Online marketing can create a continuous income stream that works for your agency 24/7… but first, you have to put in the effort to build a content library.
GO OFFLINE.
When selling a home, market to the surrounding neighborhoods with flyers, block parties, and open houses. Not only will this generate more interest in the property, but local homeowners will remember your agency when it comes time for them to sell.
KNOW YOUR AREA.
It’s not enough to simply know about the property you want to sell. Make sure your agents do their homework on the surrounding area, its advantages and quirks, and how the housing market has performed there. The better informed they are, the easier it will be to answer clients’ questions and earn their trust.
USE DIRECT MAIL MARKETING.
Mailing lists are cheaper than ever, and direct mail response rates still exceed email by a long shot. Your agents can use online postcard templates to design custom postcards that include relevant information about your agency’s services and the local market.
COMBINE DIGITAL & PRINT.
Give your clients the best of both worlds. To show them your brand is tech-savvy, agents can share presentations and video on an iPad. Then, to show them your brand is well-established, agents can show them a printed look book that covers commonly asked questions and other information.
lucidpress: Creating a listing strategy. 18. September 2018. https://www.lucidpress.com/business/resources/guides/real-estate-marketing/index.html
